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We teamed up with photographer Randy Mu to craft the creative direction and oversee the production for the launch of the vivo X100s. Our goal was to fully understand and emphasize the new product's standout features, such as its straight screen and lightweight design. To achieve this, we designed a minimalist background that accentuated the product's elegance and refinement.

Working under tight deadlines, our team demonstrated exceptional professionalism and efficiency, swiftly completing both the shooting and post-production phases. This meticulous approach ensured that the final visuals perfectly highlighted the unique selling points and advantages of the vivo X100s. The result was a compelling presentation that effectively communicated the product's key features.