OnePlus 12 Demo Contents Campaign

We led concept and production on the OnePlus 12 series sample film. Over three months, we partnered with four photographers, Grant Harder, Randy Mu, Ray Xiao and Everlyn He, across five cities on three continents.

More than twenty faces, dozens of images across the series. We read the brand's visual tone early and held it through every stop, delivering a full showcase of what the OnePlus 12 series camera can do.