OnePlus Demo Content Campaign

Across three years and five separate launches, we led demo content production for OnePlus 10, Ace, Ace Pro, OnePlus 11, and Ace 2, one project per device, working throughout with lead photographer Eric Zhang to build out the brand's sample image library.

The work spanned seaside towns, snowbound peaks, dense cities, and open desert, often against pandemic-era production constraints. Each shoot paired an understanding of the camera hardware with a visual language tuned to the audience, from high-end buyers to the youth market the Ace series built its name on.