OnePlus Open Demo Contents Campaign

dustsociety directed the global sample film campaign for OnePlus Open, running production across two photographers and two continents to build the device's full launch image set.

Randy Mu carried the bulk of it, concept through delivery. We moved through cities and open country together, working around shifting weather and terrain the whole way. What came back reads clean and transparent, with the high-end texture that matches the device's premium positioning.

The set was rounded out by Italian photographer Isabella Tabacchi, who carried a run through the Alps: mountain peaks, quiet landscape, the kind of emotional weight that terrain like that holds. It gave the campaign a different register.