vivo X100s Imaging Samples

We led creative direction and production on the vivo X100s launch samples, working with photographer Randy Mu. The brief centered on the device's straight-edge screen and light, slim build, so we kept the sets minimal and let those qualities carry the frame.

The shoot ran across all three launch colorways and a range of scenes, on a tight turnaround from shoot to final delivery, landing squarely on the phone's key selling points.